Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines.

Search engine optimization is no doubt a vital part of web development. A developer may have given all labor to develop a site, but if it’s not optimized properly, that site can never able to attract the attention of the online readers & visitors. Apart from writing keyword-rich web content and designing the layout, one should also give importance to the search engine optimization.

Web development with proper SEO is not that much difficult. It is basically the proper balance between information architecture and web design. However, if you are a fresher in this field, following points may help you:

Create valid and Clean Code – Usually search engines prefer codes, which are simpler and semantically defined. CSS & XHTML needs to be perfectly valid.

Avoid Splash Pages – There is no doubt in the fact that splash pages look attractive, but they block search engine spiders, which is not desirable.

Avoid Using Duplicate Content – Never insert duplicate content within the same website. It creates a negative impact on the minds of the readers.

Insert Relevant Alt Tags for Images – If the alt tags for images are given properly, it will help the search engines to know more about the web content.

Use Header Tags – Header tags play vital roles in SEO and so they should be used properly. The most important targeted keyword is generally used in ‘h1′ tag. But the titles should not be staffed with keywords. They need to be clear, simple and precise.

These are indeed some of the most remarkable points that usually the web developers need to follow.